Anne-Gaelle JOLIVOT

Senior Lecturer

Research themes

  • consumer decision making and brand competition (consideration set)
  • international brand management (global and local brands)
  • ethnographic studies

Professional career of Anne-Gaëlle Jolivot

JolivotAnne-Gaëlle Jolivot holds a doctorate in management science from the IAE of Aix-en-Provence. Her career is mainly focused on teaching international marketing and corporate internationalization strategy in English and French, as well as fundamental marketing and marketing research. She has taught in several institutions (HEC Montreal, ESA Beirut, Taiyuan University and Zhengzhou University, IAE Aix-en-Provence, IAE Bordeaux, IAE Gustave Eiffel, ESCP Europe, ENSCP, Euromed, Grenoble Ecole de Management, University of Aix-Marseille II (IUT), University of Lyon I (IUT), University of Nantes (I.U.T), Chamber of Commerce of Marseille-Provence).
At the Cnam, she is responsible for the Master in Management, International Business and Corporate Development degree in English.
Her research interests are mainly consumer decision making and brand competition (consideration set), international brand management (global and local brands) and ethnographic studies applied to international marketing. She is a member of Lirsa, Laboratoire interdisciplinaire de recherche en sciences de l'action (Cnam), and of the Association française du marketing.

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Publications et travaux scientifiques

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