Kifaya Raja is a doctoral student at Sacred Heart University (Italy) and at the University of Western Brittany (France). She wishes to contribute to a better understanding of the eco-responsible consumer behavior. Kifaya Raja holds a master's degree in management science from the Mediterranean University of Tunisia. She joined the Cnam on October 18 as a lecturer (ATER) and head of the master's program in marketing, after having been a lecturer at the University of the Sacred Heart (Italy). She is a member of the Lirsa and is currently working on consumer skepticism.
