Batoul TAMIM

Batoul Tamim is an Associate Professor of Management Sciences at CNAM and a member of LIRSA. She holds a dual master’s degree in services marketing from the University of Saint Joseph in Beirut (USJ), in partnership with the IAE in Tours. Her research and teaching focus on corporate social responsibility (CSR), brand-cause partnerships, charitable marketing, and the development of shared-value products. Her academic and pedagogical interests focus particularly on integrating the Sustainable Development Goals (SDGs) into brand strategies, as well as on developing entrepreneurial skills. As part of this effort, she is working on a project with UNESCO aimed at optimizing the impact of the SDGs through project-based learning. 

CV Batoul Tamim